Marketing Your Home
Effectively marketing your home for sale on the Staten Island real estate market is quite often the difference between a fast sale, smooth transaction or a stagnating listing that receives notoriety as being a “problem property”. Martino Realty’s proven approach towards promoting your home has created satisfied clients who refer their friends, family and colleagues.
Service Guarantee System by Martino Realty
Our full-service realty approach to marketing your Staten Island real estate property starts with a careful pre-listing planning session. During this process, through careful research, we will not only determine an appropriate listing price that will guarantee high visibility but also plan all of the other promotional activities, keeping you fully informed throughout.
During the period of time, your listing is on the open market, our efforts will include maximizing exposure by using methods beyond just listing the property on the Staten Island MLS. This includes efforts such as directly contacting our vast pool of active buyers, press releases, and digital promotions throughout the full spectrum of appropriate online forums.
Negotiations on your behalf will present your home in the most positive manner possible to ensure excitement builds amongst the potential purchasers leading to a competitive offer process.
Martino Realty Pre Listing Marketing Process
- Research public records to verify property information
- Research sales activity for the past 6 months from the Staten Island MLS and all public records databases
- Research “Days on Market” for properties of this type and location
- Research comparative properties that are currently on the market
- Research comparative properties that are currently under contract
- Research expired properties ( homes that did not sell during their time on the market)
- Research comparative properties that have sold in the past 6 months
- Research previous sales activity ( if any) on your home
- Review property tax information
- Prepare and present a “Comparable Market Analysis” to establish fair market value
- Perform an Interior Assessment and a Curb Appeal Assessment
- Discuss your financial and time on market goals
- Offer a pricing strategy based on our professional judgment and interpretation of market conditions
- Strategically list your home on the Staten Island MLS for the maximum possible exposure
Martino Realty Post Listing Marketing Process
Before
After
- We use professional photography for our listings (See the difference above)
- Prepare marketing flyers and advertisements
- Prepare email and standard mailing lists of potential buyers
- Marketing property flyer with features and benefits of your home for use by agents showing your home
- Directly contact other realtors whose pool of buyers may be interested
- List your property on all appropriate real estate websites
- List and promote your property on the Martino Realty website
- Promote your home through our social media network
- Promote your home through our vast internal email database
- Send personalized postcards to residents in your immediate neighborhood
- Promote your home to the top Realtors in Staten Island
- Press releases in all relevant publications such as the Staten Island Advance
- Blog posts and distribution relevant to maximizing the value of your home
- Install a “For Sale” sign on your property
- Prepare a bi-weekly market analysis update of any activity in your local neighborhood for your consideration
- Pre-Qualify all potential buyers
- Prepare and conduct “Open House” events at your discretion
Martino Realty Offer Negotiation Process
- Evaluate all offers presented
- Prepare a “net sheet” for each offer
- Explain merits and weakness of each offer
- Confirm buyer is pre-qualified
- Negotiate the price and best terms for you and your situation
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