There’s no sugarcoating it. The last couple of months have been hard.
What was set to be one of the busiest spring markets in your career changed in an instant when the country was forced to hit the pause button.
But we’re starting to see the light at the end of the tunnel. Slowly but surely, life (and business) is returning to some level of normal.
There is, however, one big piece of the market that’s still playing catch up. The sellers that were ready to list back in March are holding off, putting extra pressure on an already stressed inventory situation.
The good news is: the summer market is heating up, buyer traffic is increasing, and mortgage rates are at historic lows. Your clients need to know that they could be missing out on the real estate opportunity of a lifetime.
Here are some points that can help them feel confident to sell their home this summer.
56% of homes sold in April 2020 were on the market for a month or less-NAR
The combination of low inventory and high buyer demand is creating an environment where homes are flying off the market. This is also a good indicator that while certain parts of the economy remain frozen, real estate is not one of them, and the pandemic has not slowed eager buyers from acting.
What this means for your clients
With inventory even lower now than it was before, houses that come to market standout and move fast. Sellers can anticipate a relatively quick and painless home selling experience, especially in the entry to the mid-level range where demand is highest.
The best way to communicate it
Sharing posts on social media that cover important insights like this are a great way to keep your followers informed while delivering information that helps them make the best decision for their real estate plans.