Born between 1980 and 2000, Millennials, an 80 million-strong generation, is already the largest group of first-time home buyers America has ever seen! When it comes to working in the real estate profession, they are not interested in joining offices stuck in the past. Millennials look for a company that offers much more than just a paycheck. They are interested in companies that make a difference to the employees, clients, and the community. Here are three ways Martino Realty Group is the best choice for millennials real estate agents striving to be successful in the real estate market.
WELCOMING WORKPLACE
When choosing a brokerage to work for, they are interested in transparency, team orientation, and technologically up-to-date. For clarity and to provide the first-hand experience from a millennial real estate agent, we reached out to Martino Realty Group’s (MRG) Sonny Baialardo, a 23 years old younger millennial. Sonny shopped around before joining MRG. The MRG team was very excited and welcomed her with open arms. “I loved the one-on-one training from Charles. It provided me with the ammunition to tackle the market even as a new agent” said Baialardo. Not only was Sonny provided with useful training for a new agent, but she was also given room to grow her techniques to tackle this booming market.
OFFERS PROFESSIONAL DEVELOPMENT
Martino Realty Group has specialized training that all new agents receive, including real estate training and social media training. Our in-house social media team conducts a workshop every month to keep the team up to date with the current social media and market trends. “The training, workshops, and weekly newsletters and emails help me learn and stay current on everything I should know as an agent,” stated Baialardo. Martino Realty Group sends out weekly newsletters to highlight the real estate news, current trends, high performing agents, and new listings. These newsletters also provide incentives for agents and keep them engaged within the team. “MRG takes the time and energy to make sure every agent is following the right protocols and knows the right way to conduct business,” said Baialardo. Sonny has sold five houses within the first year of obtaining her license!
DIGITALLY CURRENT
A strong digital presence is essential when making your brokerage visible to millennials. Martino Realty Group takes pride in striving to build a strong social media footprint. An in-house marketing team is tirelessly working to bring the Martino Realty Group brand to the next level. You can expect to find consistent and relevant content focused on our clients, agents, and agents’ professional development across all social media platforms.
Another important factor to consider when attracting millennials to your brokerage is community involvement. MRG also actively participates in local philanthropic projects and actively gets involved in the community. That is where Sonny was introduced to MRG. “I wanted to work with a brokerage who believes in giving back to the community because it means so much to me. Martino Realty Group fit all the qualities I was looking for!”
Millennials have a lot to offer the real estate industry. This highly motivated and highly educated generation is willing to work closely with clients and go the extra mile. Millennials seem to be the perfect choice to carry the baton for the next generation of customer service.
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