Until the end of the 20th century, the only type of media familiar to businesses was televisions, newspapers, magazines, and radio. At the dawn of the 21st century, the face of advertisements and media started changing. A revolution was witnessed that is now called Social Media.
Social media is crucial for the success of any business, especially real estate. Why do you need social media for real estate, you ask? Let us tell you!
First, Social media helps in building reputations. Using a mobile device and a social media platform, any agent can position themselves in the industry as an expert. By providing consistent, insightful, and relevant content, you can help answer real estate questions virtually.
In today’s world of advanced technology, the newer generations look for every answer online. You add value to the market by answering questions. This value helps you engage and educate your clients and followers. Not only that, by using various methods of communication like Facebook and Instagram live, and now TikTok, you can give your clients and followers a taste of your daily life. Social media platforms can also be used to showcase your previous listings and advertise yourself according to your business’s nature. This type of advertisement helps your brand yourself and your company.
Also, social media helps you grow your network. By consistently engaging, you will stay current with past clients and get new followers from all over the world. Leads and clientele will grow as your network grows. Growing your network is all about making new relationships with your followers to feel comfortable coming to you with their questions. Building relationships will essentially lead to new clients and leads.
Growing your network is another way to stay in touch with other real estate agents in the market. You can see how they market themselves on social media and learn from their success and errors.
Another great reason to be active on social media is to connect with newer generations. Millennials, Gen Z, and Alphas all heavily rely on social media for information. According to Real Estate in a Digital Age report, 99% of millennials start their home search online, and 58% found their current home on a mobile device. These are staggering statistics. You can quickly get ahead in the social media game by targeting this massive audience.
In conclusion, undeniably, social media has become an essential part of the real estate business. Its accessibility and number of users have made marketing and building a brand image of a company simple. Building reputations, growing your network, and connecting with newer generations have never been easier. The best way to get familiar with social media is to consult with your company social media/marketing team for tips on how to grow your network.
Be sure to follow Martino Real Group on all social media platforms for more real estate education.